LCD display industry development status analysis personalized into the future trend

In the current economic new normal, most industries that developed rapidly in the past have become mature. In the past, the Chinese market was large enough, and the biggest investment opportunities came from the rapid growth of small companies, but now small and beautiful opportunities have been greatly reduced, and the oligarchic era of the strong has begun, leaving little room for the appreciation of ordinary enterprises. The profits of the billion-dollar oligopolies grew even faster, as did our LCD display industry.

Today, with the rapid development of market globalization, professional analysts believe that a strong basis to support the oligarchic era argument is that not only China, overseas markets are also the giants in the party. From the situation of our LCD display industry, their eyes are no longer confined to the domestic, but with the opening of overseas market, step by step on the broader international market. In addition, with the fierce market competition, the production and operation mode of enterprises has changed greatly. The antennae of oligarchs extend to the upstream and downstream of the industry, so as to obtain the profits of the whole industry chain and realize the growth of performance beyond expectations. The law of winner-takes-all is more obvious. This point is particularly obvious in the market performance in recent years, is the industry screen enterprises from all aspects to optimize the industrial chain to seize the market performance.

The performance growth of enterprises in the industry can also be clearly seen, the current leading enterprises' performance growth is clear and sustained. On the contrary, the report card of some small and medium-sized companies makes people feel miserable. Of course, this is also related to the gradual maturity of the industry, high-quality resources are closer to the leading enterprises. In the winner-takes-all era, the leading position of the leading enterprise industry is hard to break. Now the LCD display industry is no longer like the original, there are many counterattack opportunities, especially with the further upgrading and transformation of the industry, and the return of market product quality, leading enterprises in the industry began to turn their eyes to the middle market, under this trend, the next, how to survive and develop small and medium-sized enterprises has become the most concerned issue of the industry.

Even if it is recognized that the era of oligarchy has come, it does not mean that there is no hope for small and medium-sized enterprises. There are also many growing oligarchs in the market. In the current LED display market, transparent screens (advertising machines), ice screens, jade screens, brick and stone screens, double-sided poster screens, etc. with innovative and other advantages have been favored by different markets. On the other hand, small and medium-sized enterprises can start from the segmentation field that the leading enterprises cannot take into account, develop one or several new categories, take the "small but beautiful" route, abandon the price war, and take the differentiation strategy to win by surprise.

Big enterprises and big brands mean strong strength, large production capacity, comprehensive products, but also means the lack of personalized, fine-differentiated products. If you can't be the first, be the only one. The future differentiation strategy is the inevitable choice of many small and medium-sized enterprises. Of course, the products of big brands are the first choice of high-end customers. However, if we can achieve differentiation, we can distance ourselves from big brands in some aspects, and also have a foothold in the fierce competition. Or go on the road to be acquired by the leading enterprises, is not not a double-best road. Whether it's "oligarch" or "small and beautiful." Generally speaking, the first half of the competition of our LED display industry to achieve market scale and breadth growth by making profits is over. Now we are at a crucial inflection point. In the second half, it is important to not only rely on the expansion of the breadth and quantity of the terminal market, but also increase the depth of service and user product experience.